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Our Luxe Co

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At Visual Contrast, we had the pleasure of working with Our Luxe Co, a boutique Wellness Spa in Exmouth, Western Australia. Owned by Jess and Michelle, Our Luxe Co specialises in a range of luxurious treatments, including RF Skin Tightening, Ultrasound Body Sculpting, Therapeutic and Relaxation Massage, Organic Facials, and Aromatouch.

Jess, with her background in interior design, envisioned a high-end, luxurious aesthetic for the spa’s marketing materials. Understanding the importance of texture and visual appeal, we collaborated closely with Our Luxe Co to create a suite of printed materials that perfectly matched their brand’s vision.

Logo Design: We crafted a sophisticated logo that encapsulates the essence of luxury and wellness, setting the tone for all other branding elements.

Custom Paper Selection: Leveraging our connections with specialist paper suppliers, we carefully selected the ideal paper texture, colour, and thickness to achieve a premium look and feel. This attention to detail ensured that every printed piece reflected the high standards of the spa.

High-End Printed Materials: By designing a custom die line paired with their unique paper choice, we produced a range of high-end printed materials. This included elegantly designed menus that showcase their specialised treatments, stylish gift vouchers, and bespoke stickers that reinforce their brand identity.

Identifying Unique Marketing Opportunities: During a local conference, we identified a unique marketing opportunity for Our Luxe Co. We created customised tea bags featuring a link to their specially curated Spotify playlist, encouraging guests to take a moment for themselves. This initiative seamlessly blended the spa’s focus on relaxation with an engaging marketing strategy, subtly inviting guests to experience the tranquility and care that Our Luxe Co provides.

Customised Signage Solutions: In addition to print and branding materials, we also delivered customised signage solutions that perfectly complemented Our Luxe Co’s high-end aesthetic. Each piece was meticulously crafted to ensure consistency in branding and to enhance the overall client experience at the spa.

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