Client Onboarding Questionnaire

Social Media Mangagement

Why an on boarding questionnaire is important?
By completing this questionnaire it will help us identify your needs and understand how you want your social platforms managed and what outcomes you expect. We will utilise the information you provide here to customise a strategic marketing plan specialised to your target market.

If you get stuck on any questions along the way, feel free to give us a call on: 0417 030 382 or email: ideas@visualcontrast.com.au

Help us understanding the your purpose

Full name*

Email*

1. What is your purpose on social media?*

2. What is your brand’s objective?*

3. What do you hope to achieve using social media? How will you know you’ve achieved it?*

4. What’s the biggest barrier to your success on social media?*

5. How does social media fit into your growth plan?*

Who is your audience?

6. Describe your target audience. Who are they?*

7. What social platforms do they use?*

8. What issues matter to them?*

9. How does your brand engage them?*

10. What social listening have you done? What does your audience say about you?*

11. Who else (brands/celebrities/people) does your audience engage with?*

Help us understand your brand so we can use your voice.

12. Describe your brand voice.*

13. What tone should social media updates have?*

14. What is the main message your brand is trying to communicate?*

15. What makes your brand different from others?*

16. Why do people choose you over your competitors?*

17. What’s your brand vision?*

What type of content?

18. What resources do you have available for content creation?*

19. What is your workflow process for content from inception to publication?*

20. What sign-offs do you require?*

21. How often do you want to publish new content to your profiles?*

22. How does social media tie in with your offline campaigns?*

23. What type of content does your audience respond to best (if known)?*

24. What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)?*

25. What message are you trying to send with your content?*

26. How do you use user-generated content in your campaigns?*

27. What holidays / special dates does your client want to observe?*For examples some of examples of social media holiday dates visit: Link