Exmouth Escape Resort offers family-friendly accommodation in Exmouth, Western Australia. Conveniently located in town, the resort provides easy access to the beach, restaurants, pubs, the Ningaloo Centre, the Exmouth Visitor Centre, and local shops. With the World Heritage-listed Ningaloo Marine Park right on its doorstep, it’s the perfect base for exploring the stunning north-west region. The resort features fully self-contained unit-style accommodations.
Visual Contrast was engaged to refresh the resort’s brand without a complete redesign. Our goal was to update the existing brand to ensure a smooth transition from the old look to a new one. By introducing modern typography while maintaining the sentimental shell icon, we successfully gave the brand a fresh facelift.
Visual Contrast’s Contributions:
Brand Update: We refreshed the existing brand with modern typography and a facelift to enhance the resort’s sentimental shell icon, aligning it with contemporary design trends.
Website Redesign: We revamped the user experience on the resort’s website, improving navigation and streamlining content to make it more user-friendly. Customised content was created following extensive key word research to further optimise the site’s SEO performance to boost visibility and drive traffic.
Digital Marketing: We developed and executed a comprehensive digital marketing strategy, including Google AdWords, remarking, and social media advertising. These efforts increased website traffic, social media engagement, and direct bookings.
Print and Signage Supply: Visual Contrast provided a range of print marketing materials, including updated signage, business cards, guest brochures, and more. These materials support the resort’s branding and enhance guest experiences.
Marketing Strategy Implementation: Through targeted marketing strategies, we helped Exmouth Escape Resort achieve higher traffic to their website, increase direct bookings, and promote their in-house car hire service.
Our strategic approach led to fantastic results for Exmouth Escape Resort, and we look forward to continuing our collaboration to build on their marketing success.
