Ningaloo Harvest IGA, one of Exmouth’s locally owned grocery stores run by Joss and Trevor Clarke, is renowned for its fresh provisions, groceries, and ready-to-go meals. The recent addition of a new coffee window has expanded their offerings to include freshly made coffees and baked goods, available from 6am daily.
Visual Contrast has played a key role in customising the Ningaloo Harvest brand to integrate their new coffee window seamlessly. Our work included:
Logo Design: We updated the existing logo to reflect the new coffee offering, ensuring it aligns with the overall brand while highlighting the addition of the coffee window.
Customised Ink Stamps: We designed bespoke ink stamps for coffee cups to enhance the coffee experience and reinforce the brand’s identity.
Bag Stickers: Custom stickers for baked goods were created to provide a cohesive branding experience and promote the new coffee range.
Coffee Bag Labels: Detailed labels were designed to provide customers with information on their coffee bean variety and origin, enhancing their knowledge and appreciation of the product.
Bespoke Signage Solutions: We developed tailored signage solutions to effectively communicate the new coffee window’s offerings and draw attention to the updated service.
Business Cards: In 2014, Son Dustin joined the team and was appointed as company director. To support him in his new role, we provided customised business cards that reflect his position and contribute to his professional image.
Social Media Management: We’ve recently been contracted to manage Ningaloo Harvest IGA’s social media platforms. Ningaloo Harvest IGA will undergo a complete refurbishment to boost community engagement and showcase the store’s ongoing commitment to local support. Visual Contrast has been contracted to implement a strategic social media marketing plan to raise awareness of the refurbishment, strengthen community connections, and promote the store’s role in supporting the town.
