Western Edge Engineering, a leading name in specialist engineering, structural steel fabrication, and marine welding, is dedicated to delivering exceptional services across the Mid West, Pilbara, and Gascoyne regions. Formerly known as Fusion Fabrication, the company is now under the ownership of Lee, who is expanding its reach into new areas within these regions.
Visual Contrast was engaged to develop a new, modern brand identity for Western Edge Engineering. Our work included:
Brand Development: We created a brand that reflects the company’s precision in product development, strategic engineering, and modern techniques. The new identity emphasises their commitment to high-quality steel fabrication and welding services.
Website Design: Through strategic keyword research, we developed customised content and site architecture for their newly designed website. This approach ensures the website effectively communicates their services and expertise while enhancing online visibility.
Capability Statement: We designed a comprehensive capability statement for direct customer distribution. This document highlights Western Edge Engineering’s strengths and offerings, providing potential clients with clear, professional insights into their capabilities.
Business Cards: We also designed and printed business cards for Lee and other members of his team, providing a professional touch to their networking and client interactions.
Our efforts in branding and digital strategy have positioned Western Edge Engineering as a forward-thinking leader in their field, ready to meet the demands of both existing and new markets.
