Woorra Resources is an Indigenous-owned, female-led specialist earthmoving and transportation company renowned for its expertise and commitment to inclusion. Serving the government, transport, construction, and mining sectors across Western Australia, Woorra Resources stands out with one of the largest fleets of trip trucks in the state and extensive capabilities in wet and dry plant hire.
Visual Contrast was honoured to work with this dynamic team, including powerhouse Jane and Exmouth locals Tanya and Bluey. Our collaboration focused on establishing a brand identity that visually captures the company’s mission and honours the heritage of its Indigenous owner. Key contributions included:
Brand Development: We designed the Woorra Resources brand and supporting graphics, which have been prominently rolled out across their fleet of machines. This has significantly enhanced brand visibility on mine sites throughout the state.
Business Cards: We created and printed professional business cards for the Woorra Resources team, ensuring a polished representation of their brand in every client interaction.
Capability Statement: A comprehensive capability statement was designed to highlight Woorra Resources’ extensive services and expertise, facilitating direct client engagement and business development.
Website Design: We developed a user-friendly website that reflects the company’s brand and showcases their services, providing a digital platform for clients to learn more about their offerings and capabilities.
Our work with Woorra Resources has not only supported their operational branding but also amplified their presence across the industry, contributing to their continued success and growth.
