Salty Locks Hair Studio undertook a significant rebranding and relocation to a new address with less foot traffic. To ensure the continued success and growth of the business, a comprehensive digital marketing strategy and refreshed brand presence were essential.
Visual Contrast was excited to partner with Salty Locks Hair Studio for this transformation. Our collaboration focused on revitalising their brand and enhancing their online presence. Key contributions included:
Brand Development: We crafted a fresh and vibrant brand identity for Salty Locks, reflecting the salon’s new direction and modern aesthetic. This included eye-catching die-cut business cards that make a memorable impression.
Website Design: We designed an attractive, user-friendly website with an integrated online booking platform. This streamlined the booking process for clients and allowed the busy salon owner to focus on other aspects of the business.
Digital Marketing Strategy: Our team developed a targeted digital marketing strategy to boost visibility in the new location and attract new clientele. This included optimising the website for search engines and implementing effective online advertising.
Our work with Salty Locks Hair Studio has successfully repositioned the salon in its new area, enhancing its brand presence and improving operational efficiency. We’re thrilled to see the positive impact of these changes and look forward to supporting Salty Locks Hair Studio in their continued success.
